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Advertising is use to communicate with the consumer to buy product or convert the mindset to buy particular product from many available brands.

There are many books published on advertising by great authors from various countries.

Each of us it’s been involved in advertising, a medium like television (TV), Radio, Cinema (Movie), Magazines, Newspapers (Press ads), Hoardings outside the road/railway station, Internet (banner ads),

Now days we can see the Ads on Railway station, Whole Train / Bus / Aero plane are painted for advertisement of product, or using the Busses side panels to advertise the product / brand name, Email / Blogger advertisement.

In India, You can see in few years SMS advertising will born here, because of major use of Mobile.

How the advertising works?

Advertise start from campaign to make consumer aware about the product / brand. As consumer Brand is very important to than Product. Most of the times advertise is placed by an ad agency on behalf of a product (owner) company, means Product Company giving the contract to make an ad to Ad agency on behalf of the product company.

Many products is available in the market, which the consumer is not aware about many company name, that time consumer preferred to buy product with Brand (company) name.

Therefore, most of us (yes, we are consumer) going to buy product after watching the Ad on Television or on Newspaper. Advertise help consumer to buy product. We can’t say right product because its change by person. In advertise company telling about the benefits of product not about. If you are buying the product from branded company you will get the assurance of quality because of company’s market position.

When making the ads for any products, following things needs to be keep in mind before make an advertisement

What is the product?

Who will use the product (specific age of group or gender)?

Which media will use to ad?

How can communicate effectively with consumer?

Convey the message strongly to consumer.

2 प्रतिसाद

  1. I had to think long and hard about a reply to this post, but I just can’t seem to find the correct response. I’ll be back later:

  2. Has anyone here ever applied what the poster is describing? I mean, do you think it would make a difference in your business if you did?:

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